For those that don’t know who Bobby is, he is the Co-Founder of a streetwear brand called “The Hundreds”. But really he is much more and I won’t get into all that, you’re just going to have to read the book.
We have known Bobby for over 15 years, all the way back to the Streetwear glory days when we we’re both hustling to make money and trying to change the world by selling graphic
T-shirts. He has since driven the streetwear industry and has weathered the storm of the economy and now has his hands in all types of creative outlets.
We we’re honored that Bobby chose us to make him his first custom suit.
“Irons Situation Control” may remember this.
Mike’s streetwear label Irons Situation Control x The Hundreds collaboration shirt circa 2005
Vitale Barberis Canonico
The story of The Hundreds and the precepts that made it an iconic streetwear brand
by Bobby Hundreds himself
The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture.
In This Is Not a T-Shirt, Bobby Hundreds cements his spot as a champion of an industry he helped create and tells the story of The Hundreds―with anecdotes ranging from his Southern California, punk-DIY-tinged youth to the brand’s explosive success. Both an inspiring memoir and an expert assessment of the history and future of streetwear, this is the tale of Bobby’s commitment to his creative vision and to building a real community.