After his run as Marketing Coordinator for action sports lifestyle company Alphanumeric, Mike Irons Alzona founded streetwear label “Irons Situation Control” out of the Cleanercorp camp in 2001 with sister brand Fiberops in his home town of San Diego. “Irons Brand” was born from the love of Southern California subculture influences in skateboarding, surfing, cars, hip hop, punk rock, and tattoo lifestyles. Irons Brand is most notably responsible for their non-apologetic graphic screen prints during the golden era of streetwear. The designs are apparent in the collaboration works with industry heavyweights such as Crooks & Castles, in4mation and The Hundreds at its early stage of brand history. At the time Irons was distributed exclusively in Japan then finally launched in the states in 2003 at select retailers such as in4mation in Hawaii, SLB in Los Angeles, San Francisco’s TRUE and Jeff Staple’s Reed Space in New York.

Mike’s experience in menswear, luxury retail and tailored clothing for over 17 years fed his hunger for dressing well and dressing others well. Training alongside a Master Tailor and as the former Head Bespoke Manager at SF’s Wingtip, Mike Irons has been the go-to guy for custom clothing in the Bay Area.

Mike has since opened his own showroom that specializes in Luxury Made to Measure Clothing. He can be seen privately by appointment at 210 Post St. in the historic Shreve Building in the heart of San Francisco’s Union Square shopping district. He introduces Japanese and English sartorial influence combined with soft Neapolitan tailoring and construction to the city.

Alongside the custom clothing, Sit-Con has carried over the Irons Brand style principle into the collection of shirts, caps, wovens and accessories to complete the wardrobe.