After his run as Marketing Coordinator for action sports lifestyle brand Alphanumeric, Mike Irons Alzona founded streetwear label “Irons Situation Control” in 2001 out of his home town of San Diego. “Irons Brand” was born from the love of Southern California subculture influences in skateboarding, surfing, cars, hip hop, punk rock, and tattoo lifestyles. Irons Brand is most notably responsible for their non-apologetic graphic screen prints during the golden era of streetwear. The designs are apparent in the collaboration works with industry heavyweights such as Crooks & Castles, in4mation and The Hundreds at its early stage of brand history. At the time Irons was distributed exclusively in Japan then finally launched in the states in 2003 at select retailers such as in4mation in Hawaii, SLB in Los Angeles, San Francisco’s TRUE and Jeff Staple’s Reed Space in New York. Irons Brand is listed in Bobby Hundreds’ 50 Greatest Streetwear Brands of All Time.
Alongside the custom clothing, Sit-Con has carried over the Irons Brand style principle into the collection of menswear and accessories to complete the wardrobe.
Mike’s experience in menswear, luxury retail and tailored clothing for over 20 years fed his hunger for dressing well. He also had a passion for dressing others well, so Situation Control was born. Training alongside a Master Tailor and as the former Head Bespoke Manager at SF’s Wingtip, Mike Irons has been the go-to guy for custom clothing in the Bay Area. “Controlling situations in remarkable armor” – M. Irons
Mike has since opened the Situation Control showroom which specializes in luxury custom clothing ranging from suits, shirts, outerwear to formal wear. He can be seen privately by appointment at 210 Post St. in the historic Shreve Building in the heart of San Francisco’s Union Square shopping district. He introduces Japanese and English sartorial influence combined with soft Neapolitan tailoring and construction to the city. Mike is an avid DJ and skateboarder and currently lives in San Francisco’s Potrero Hill neighborhood with wife / business partner Yuki, their son Zephyr Irons and Boston Terrier Domino.